Skip to main content

How to write a mission statement for gyms

 

How to write a mission statement for gyms



Have you ever thought about how trustworthy your fitness business looks to your workers and customers?

Arguably, trust is an essential pillar to surviving in the highly competitive fitness industry. Plus, if you’re a leading organization that is highly trusted, you’re more than likely to have 2.5 x more organization and growth in your company than lower-performing competitors. 

Trust does not just happen overnight, though, and there’s no one straight formula to accruing a lot of trust from your members. 

While there are a million different methods to generate trust, there’s one proven and successful way to lay the foundations for trust in your health club: a mission statement.

In this article, we will look at what a mission statement is, why its important and how to create on for your fitness business.

Skip ahead to:

What is a mission statement?
Why do businesses need a mission statement? 
How to create a mission statement
  
What is a mission statement? 
A mission statement is a blanket statement that reflects the purpose of what you want your gym to achieve. Normally mission statements tend to be small and spread over a couple of lines. Even though they’re just a couple of lines, these statements take time to write as they have to reflect your company’s vision and allow it to represent your values accurately. 

They’re also important as they help your employees review your company’s purpose and act in line with your goals. Finally, mission statements provide you with a clear idea of the type of audience you wish to target and how you aim to serve them. While all good mission statements do this, they can be changed every few years so you can adapt to the fitness industry. 

Why do businesses need a mission statement? 
There’s a lot of benefits to gyms having a mission statement which are:

Increases employee engagement
Did you know that 67% of employees are more likely to be engaged at work when they strongly agree with their company’s mission statement? Mission statements allow your employees from the front of house staff, cleaners, personal trainers, class instructors, and more to have the same mindset and work together to achieve your gym’s goal.

Mission statements encourage your employees to be responsible for their duties, feel more engaged, and connect to the company culture to feel like they can play a personal part in achieving your goal. If many employees feel this way, workplace productivity increases, and the collective effort from employees allows them to feel more motivated in the workplace. 

Comments

Popular posts from this blog

Some evidence shows omicron appears in your throat first. Should at-home Covid tests change?

  Some evidence shows omicron appears in your throat first. Should at-home Covid tests change? As omicron cases continue to sweep the United States, the Food and Drug Administration is being urged to gather more information about how well at-home Covid-19 tests are able to detect the variant. Evidence suggests the omicron variant of the virus may appear in the throat before it shows up in the nose. For this reason, there’s been pressure on the FDA to recommend swabbing the throat with the nasal swabs. But medical experts argue that anecdotes from people who test negative with a nasal swab at home but then test positive with a throat swab can be misleading. FDA officials say there isn’t enough data to support the practice.  “We do know the tests are picking up on omicron, but with less sensitivity,” acting FDA Commissioner Dr. Janet Woodcock said during a Senate Health Committee hearing Tuesday. “What we need to do is to see whether the throat swab could provide more sensitivit...

Why Getting COVID on Purpose Is a Dangerous Idea

  Why Getting COVID on Purpose Is a Dangerous Idea Jan. 13, 2022 -- As COVID-19 cases from Omicron in the United States have skyrocketed to what seems like new records every other day, speculation is rising among some experts and scientific novices alike that infection for many seems unavoidable. MORE FROM THE WEBMD NEWSROOMl Asthma, Pneumonia and Other Lung Diseases Explained Symptoms of Coronavirus What Happens When You Get Coronavirus? In a Senate hearing Tuesday, acting FDA Commissioner Janet Woodcock, MD, even told the panel, "most people are going to get COVID." In mid-December, World Health Organization Director Tedros Adhanom Ghebreyesus, PhD, said vaccines alone won't protect us against Omicron. In late December, an epidemiologist told BBC News: "We have to be realistic; we are not going to stop Omicron." Now, posts are popping up on social media resurrecting ideas similar to chickenpox parties, where you intentionally mingle with infected people. One r...

How to use a gym trial to sign up new members

  How to use a gym trial to sign up new members As a gym, the ongoing challenge to find new members is real. A tried and tested method for attracting new members is a gym trial. Free and paid gym trials both have advantages and disadvantages. But, how do you not only get customers to sign up for your gym trial but actually keep them coming back after one visit? Several factors influence the success of your gym trial. Do your visitors get what they expect from you on their first visit? Are you attracting the right kind of customers to your gym trial offer? These are key questions you need to ask yourself. By breaking down the process of using a gym trial, we can begin to understand how you can effectively sign up members in your business. Implementing the right approach for your business is key to a successful gym trial.  In this article we will look at what a gym trial is, factors to consider when using a gym trial and how to use a gym trial successfully.  Skip ahead to: ...